GetLogo – Logo Maker Web App (UI/UX Case Study)
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Completed on:
June 25, 2025
Skills:
Figma, User Experience Design, User Center Design (UCD)
📝 Project Summary:
GetLogo is a UI/UX case study for a logo creation web app aimed at non-designers like freelancers and small business owners. The project focused on simplifying the logo design process through minimal interfaces, clear flows, and smart UX decisions based on competitor analysis and user research.
🔍 Research & Analysis:
Conducted competitive analysis of major logo design platforms — Canva, Looka, LogoMakr, and Logomaker — to understand:
| Canva.com | Logomakr | Looka | Logomaker.com | |
| Dedicated Logo Maker | No | Yes | Yes | Yes |
| Login/Signup before designing | Yes | No | No | No |
| Narrow down the logo requirement before starting to customize | No | Somewhat Yes | Yes | yes |
| Wide range of assets | Yes | Yes | Yes | yes |
| Use of Ai | Yes | Yes | Yes | yes |
| Paid assets or paid membership | Yes | Yes | Yes | yes |
| Easily editable or not for non-designers | Somewhat easy | Somewhat Easy | Somewhat Easy | somewhat difficult |
| Replace the logo template with the same content | No | No | Yes | No |
| Download without payment | Yes, for free assets | Yes, for low-resolution PNG | Yes, for low-resolution | Yes, Low resolution |
| Look and feel out of 5 | 4 | 3.5 | 3.5 | 3 |
- Strengths and weaknesses in user flow
- Common pain points like overwhelming interfaces or limited template flexibility
- Gaps in usability, such as a lack of brand-specific template suggestions
Key Insights:
- Most tools require a login before designing, which creates a barrier
- Users are often overwhelmed by too many options
- Switching templates typically leads to data loss
- Editors often feel cluttered or outdated
🧪 Design Process:
- User Personas & Journey Mapping
Mapped typical user behavior (non-designers) to streamline decision-making in the flow. - Information Architecture & Wireframing
Designed a focused 4-step flow: Brand Input → Template Selection → Editor → Download - Component Library & Design System
Created reusable, consistent components for scalable UI - Prototyping & User Testing
Developed an interactive prototype and tested with 5 target users to refine usability
🎨 Key UI Features:
- Minimal design with clear CTA buttons
- No mandatory sign-up before starting design
- Smart brand/industry input to show relevant templates
- Replace logo templates while retaining content
- Undo/redo functionality with edit history
- Clean, distraction-free editor interface
⚙️ Tools Used:
- Figma: Wireframing, UI Design, Prototyping
- Google Forms & Notion: User research, interview analysis
- Balsamiq: Early sketching
👤 Role:
UI/UX Designer – End-to-end design process, including research, wireframing, prototyping, and testing.
💡 What I Learned:
- Conducting comparative UX audits to identify design opportunities
- Simplifying flows for non-tech-savvy users
- Balancing customization with ease-of-use
- Importance of preserving user data through template transitions
🔗 Figma Files & Prototype:
